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Education website · Strategy · UX/UI

J|K Beauty Bar

A multilingual course website in Liepāja, guiding visitors from a free seminar to choosing a programme and applying.

Preparing for launch

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The task

Help prospective students understand the programmes and study terms, then choose a first step: a seminar, masterclass or full course.

Our role

Marketing strategy, UX/UI, content architecture, AI-assisted development direction and client coordination.

What we delivered

  • Built the journey from free seminar to masterclass to full course, the structure and the Modern Academy visual concept.
  • Implemented a React website with 14 programmes and course pages covering schedules, terms and prices.
  • Added client photography, graduate reviews, licences and certificates.
  • Created RU/LV/EN content, application forms and links between programmes; refined responsive interfaces, mobile journeys and the SEO foundation.

The result

A functional multi-page website with a consistent programme structure and course applications, being prepared for publication.