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E-commerce · Configurator · AI

HELMIO

A racing helmet platform combining a shop, ready-made designs, personalisation and AI concepts.

Live project

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The task

Connect helmet purchases, design selection and professional painting in a clear journey from the first idea to an order.

Our role

Own product: founder, product strategy, UX/UI, commercial model and AI-assisted development direction.

What we delivered

  • Designed the shop structure, catalogue, product pages and service selection journeys.
  • Created Paint-Ready designs and the EasyPick colour configurator.
  • Developed AI Design Studio with generation, editing, version history and credit purchases.
  • Implemented Bespoke Design, customer accounts, order statuses and Stripe payments; prepared the SEO structure, commercial pages and journal.

The result

A live commercial platform bringing together a shop and several ways to commission helmet design and painting.